Build Your Shops Marketing Plan
& Blast Off to New Growth
THREE DAYS.
ONE COMPLETE
MARKETING PLAN.
NEW FRONTIERS
OF AUTO REPAIR MARKETING
The rules of auto shop marketing have changed. The shops winning right now aren't the ones with the biggest budgets — they're the ones who found the new frontier first. MARS exists to put you ahead of that curve: three days, the right experts, and a plan built for where the industry is going, not where it's been.
Your Shop. Your Mission. Our Future.
TAKE YOUR MARKETING
OUT OF THIS WORLD
WITH LESSONS FROM:
Real Stories
From The Field
TAKE COMMAND
OF YOUR SHOP'S
MARKETING
MISSION
Whether you're just getting started or refining a plan that's already in orbit, the MARS Intensive is the most hands-on, results-driven marketing training this industry has to offer. Over three days, you'll build a complete marketing strategy that attracts more customers, boosts your average ticket, and puts you in full control of your shop's growth.
Work directly with industry-leading marketing experts as they help you build a strategy designed specifically for your shop.
SHOP
A PREVIEW
OF WHAT'S COMING.
Get a taste of what it's like inside the room. Watch a session clip from MARS 2026 to see exactly how this event delivers real, actionable output and not just inspiration.
IS YOUR SHOP
READY FOR
LIFTOFF?
You're stuck on the launchpad
You know you need to market your shop but aren't sure where to begin. MARS gives you the ignition sequence — a proven launch plan built for your exact situation.
You're in orbit but not gaining altitude
You have a plan, but it's not producing the results you need. MARS helps you diagnose what's stalling your growth and recalibrate your strategy for real lift.
You're outsourcing but out of control
Even if you have an agency or internal marketer, MARS puts you back in the captain's seat so you can lead, evaluate, and hold your marketing partners accountable.
You're profitable and ready to scale
Marketing feels unpredictable even when business is good. Leave with a multi-channel system built for sustained growth — not just a quarterly bump.
YOU WON'T JUST
LEARN. YOU'LL
BUILD THE ENGINE.
Designing Your Ideal Customer Profile
Identify the customers who spend more, come back often, and send referrals — and build a targeted system to find more of them.
A defined ICP + messaging that speaks directly to your best customer
Building a Brand That Sticks
Create a powerful brand story that sets your shop apart in any market — before a customer ever walks through the door.
Brand messaging, visual identity direction, and a clear positioning statement
Mastering Digital Marketing Channels
Learn the best strategies for SEO, SEM, and social to increase visibility, dominate local search, and convert more traffic into paying customers.
A digital channel audit + 90-day activation plan for your top 2 channels
Referral Programs & Community Engagement
Turn your happiest customers into your most powerful marketing asset — a systematic referral engine that runs without you chasing it.
A referral program template + community engagement framework ready to launch
Actionable Marketing Plan Development
Guided working sessions with coaches. You build your custom strategy on-site, get expert feedback, and leave with a multi-channel plan ready for execution.
A complete 12-month marketing calendar, channel plan, and KPI targets
"I came in looking for fresh marketing ideas, and I'm leaving ready to rethink our entire customer experience—from the first lead to the follow-up. The biggest takeaway is simple: implement, even if it isn't perfect. That's what sets us apart."
QUESTIONS
ANSWERED.
What is the MARS Intensive?
MARS is The Institute's flagship marketing program for shop owners ready to take their marketing out of neutral. It's a 3-day, hands-on bootcamp — not a lecture. You build your actual strategy in the room.
Who is this for?
Shop owners and team members at any stage of the marketing journey. Whether you're stuck on the launchpad or already in orbit with a plan that needs better structure, MARS is designed for you.
What will I walk away with?
A mission-ready marketing strategy — a clear, customized roadmap with content calendars, campaign templates, brand messaging, and lead-generation systems tailored to your shop.
What's the ultimate goal of the MARS Intensive?
The goal is simple: we want to send you back to your shop with a powerful, executable plan that drives real growth. You'll have your year mapped out with a clear plan of action and what to do and when.
Do I need new software or tools?
No. Everything we teach can be done using free or familiar tools. MARS is about execution strategy, not overcomplication. We'll suggest tools, but nothing is required.
What if I already have an agency?
Even better. MARS puts you back in the captain's seat so you can lead, question, and hold your marketing partners accountable with clarity and confidence.
HEAR IT FROM
THE CREW THAT
ALREADY FLEW.
Real shop owners. Real results. See what attendees from MARS 2026 said about the three days that changed how they market their businesses forever.
LEAVE WITH
MORE THAN
NOTES.
Every session at MARS is engineered to produce a deliverable. You leave with a plan you can execute, not a notebook full of ideas you'll "get to someday."
Complete Custom Strategy
Walk away with a personalized roadmap including content calendars, campaign templates, and lead-generation systems ready for immediate launch.
Messaging That Sets You Apart
Define your ideal customer, dial in your strongest services, and craft brand messaging that positions your shop as the only logical choice in your market.
Real-World Tools & Systems
Execute across local SEO, Google Maps, digital ads, email, content, and reviews — with proven systems that drive growth without a marketing degree.
Clarity That Replaces Confusion
Know exactly what to do, when, and why. No more spinning your wheels or throwing money at tactics that don't move the needle.
Expert Feedback & Peer Network
Build your strategy alongside operators like you, with guided feedback from industry experts and a peer network that continues long after the event.
One investment. Three days. A marketing plan that changes the trajectory of your shop. Most attendees recover their investment within 60 days.
"We're already doing really well, but that doesn't mean we can't get better. I came away with a full page of ideas, especially around knowing exactly who our ideal customer is and making sure we're marketing to the right people. Even if you think you're good at marketing, there's still a lot to learn here."
ONE INVESTMENT.
INFINITE
ALTITUDE.
Everything you need for a successful mission
- ■Welcome Package & Resources
- ■All Session Access (3 Full Days)
- ■Meals & Beverages Included
- ■Attendee-Only Online Community
- ■Networking & Peer Collaboration
- ■Access to All Expert Presenters
- ■In-Depth Strategy Working Sessions
- ■Event-Exclusive Hotel Rates
REPORT TO
HQ.
The Institute Headquarters
3789 Wall Ave, Ogden, UT 84405
Recommended Hotels
- ■Hampton Inn & Suites2401 Washington Blvd, Ogden, UT 84401
- ■Hilton Garden Inn2271 Washington Blvd, Ogden, UT 84401
- ■Courtyard by Marriott247 24th St, Ogden, UT 84401
*Discount codes sent in ticket confirmation email